Cabbageland is a new identity that defines West Friesland. The aim of it is to reconnect the tradition of growing and fermenting cabbage that is rooted deeply in the culture of the region with the modern industry, that covers 90% of the cabbage production in the Netherlands. After the industry started growing, it became very depersonalised and invisible in the region – this is a fact that we are targeting and that we want to be changed.

Cabbageland tour takes place one day per year. This celebration invites the visitor to experience the process of cabbage production and different methods of preparation, reconnecting the space to the history. The cabbage route will connect several places in the Zuiderzeemuseum, Enkhuizen and the region, each of them telling a story about a certain aspect of cabbage – both historical and contemporary.

The project started within a collaboration of the Zuiderzeemuseum in Enkhuizen and the Design Academy Eindhoven with an aim to reconnect the city and the region with the museum.